Retailer Level 2 | Furness College
Retailer Level 2

Retailer Level 2

Course Content

What qualification will I achieve?

Successful apprentices on completion, will achieve the Retailer Level 2 Standard.

Functional skills in Maths and English would be achieved if the apprentices does not already hold the required qualification at the time of starting the apprenticeship standard.

How long is the course?

This apprenticeship will typically take 12 months.

How will I learn?

The apprenticeship will largely take place at the site of the employer, using day to day working activities to underpin knowledge that is learnt. A portion of the apprenticeship will take place at Furness College through classroom/workshop based learning. This is likely to be as part of a day release from the employer although each sector has differing delivery structure and this will be discussed with the employer and apprentice.

What subjects will I study?

The apprenticeship will cover a wide range of knowledge, skills and behaviours all of which will assist the student in their day to day work duties. These will include:

•    Positively interact with customers, using business relevant methods for example face to face or on line to support and increase sales by providing useful information and service. 
•    Influence customers purchasing decisions by providing accurate guidance on product and price comparisons. 
•    Use effective methods of communication that achieve the desired result. 
•    Help match products and services to customers’ needs and increase the amount they spend
•    Put people at ease in all matters helping them to feel welcome and supported. 

•    Know the customer profile of the business, appropriate methods for communicating with customers e.g. face to face and remotely what customers purchasing habits are. 
•    Know the vision, objectives and brand standards of the business and how to contribute towards their success.
•    Understand the principles of operating commercially and supporting the overall financial performance of the business 

•    Adapt an approachable and friendly manner, interacting with customers in line with the style of the business. 
•    Demonstrate personal drive and a positive regard for the reputation and aim of the business 
•    Take interest in the position of the business within the wider industry. 
•    Pro-actively seek ways of enhancing sales whilst being sensitive to the needs of the customer and encourage team members to do the same 
•    Take responsibility for own performance, learning and development, striving to accomplish the best results and take a flexible and adaptable approach to work.

What is off-the-job training?

Off-the-job training is learning which is undertaken outside of the normal day-to-day working environment and leads towards the achievement of the apprenticeship. The 20% off-the-job training requirement is measured over the course of an apprenticeship, not per academic year. This is an essential part of the apprenticeship and therefore must take place during employed time and the apprentice must be paid for the off-the-job training.

How will I be assessed?

At the end of the apprenticeship students will be expected to take part in an end point assessment, this will assess how an apprentice can apply their skills, knowledge and behaviours acquired in their apprenticeship. Throughout the apprenticeship, students will build up a portfolio of work for discussion, which will compromise of evidence produced in the work place to show the apprentice has met the knowledge, skills and behaviours detailed in the standard.

Before taking the EPA, the apprentice will need to have met the below requirements: 

  • Satisfactorily completed training covering the skills, knowledge and behaviours as described in the standard
  • Achieved the Mandatory qualifications set out in the standard
  • Achieved the required English & Maths qualifications specified in the standard
  • Sufficient evidence in the form of a portfolio of evidence to allow the apprentice to consistently demonstrate knowledge, skills and behaviours as described in the standard.

The three assessments carried out for this standard at the end of the apprenticeship are:

  1. On demand test
  2. Practical observation
  3. Professional discussion 

Programme Specification

Click here for full details and assessment plan.

Entry Requirements

What are the entry requirements?

Employers will set their own entry requirements in order to start on this apprenticeship.

Apprentices without English or Maths at Level 2 must achieve this prior to taking the end point assessment. 

Can I get more information?

For more information please contact us: T: 01229 825017 E: info@furness.ac.uk


What opportunities will this lead to?

This apprenticeship provides an ideal stepping stone into specialist, team leading, supervisory or first line management roles within retail and higher level training and apprenticeships

LA14 2PJ
Rating Lane
LA13 9LE
Contact Us Tel: 01229 825 017 (Channelside Campus)
Tel: 01229 828 377 (Barrow Sixth Form College)
Email: info@furness.ac.uk
Business Support Tel: 01229 844 836
Email: businesssupport@furness.ac.uk