You will be introduced to the fundamentals of media texts. What are the skills required to make video and audio; to build a website; to write a journalistic piece; to animate? We will seek to understand the appeals of media to different target audiences and think about how we can tailor our pieces to meet the changing demands of the modern audience. We also go in depth, probing the deeper meanings that lay beneath a piece of media, and seek to understand the profound impact the media has on our society. We look at how the media makes use of stereotypes to shape our behaviours and think about how we can try to shape audiences ourselves through our own pieces of media. We look at what is successful; chart topping music videos, blockbuster films, leading newspapers, as well as the up and coming and innovative pieces of media so we can prepare to be a part of a dynamic media, whether as an engaged and creative audience or as a full blown media industry creative. We work closely with media partners such as Barrow’s Signal Films and CandoFM to offer hands-on industry experience.
What opportunities will this lead to?
Students often progress to further work in a media related area, whether academic or vocational. Others access a wide range of other degrees. Knowledge and understanding of the media is increasingly valued across industries as an important aspect of living and working in the digital age.