Fast developing technologies have resulted in a surge of interest in jobs within the media industry. Use your media skills to analyse a target audience and then write a treatment for your own radio show with our fun tasks below.
Please bring your completed work to your first lesson.
In media, it is important to understand and analyse the target audience of a media product.
What is a media product? List some examples.
When understanding and analysing a target audience, you can look at demographic and psychographic characteristics.
Research demographics and psychographics. What do these terms cover and how are they different?
Choose a film that you are familiar with.
Use the table below to analyse the target audience of your chosen film using demographics and psychographics characteristics. Please research any terms that you are unfamiliar with.
Don’t forget you could have different answers for each row. For example, you could say that the Harry Potter film series appeals to both children/young adults and their parents, so there would be different answers for ‘Age’. You could argue that this is because the film series features strong younger and older characters that appeal to both young adults and older adults.
Demographic | Notes |
Age
How old are they? Why do you think this film appeals to them? |
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Location
Where do they live, study and work? Why do you think this film appeals to them? |
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Gender
What is their gender? Why do you think this film appeals to them? |
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Income level
How much do they earn? Why do you think this film appeals to them? |
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Education level
Did they go to college or university? Why do you think this film appeals to them? |
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Marital or family status
Are they married or single? Do they have a family? Why do you think this film appeals to them? |
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Occupation
Are they employed? What job do they do? Why do you think this film appeals to them? |
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Ethnic background
What is their ethnic background? Why do you think this film appeals to them? |
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Psychographic | Notes |
Interests and hobbies
What are their interests and hobbies? Why do you think this film appeals to them? |
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Values
What are their values? Why do you think this film appeals to them? |
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Attitudes
What are some of their key attitudes? Why do you think this film appeals to them? |
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Behaviours
How do they behave? Why do you think this film appeals to them? |
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Lifestyle preferences
What are their lifestyle preferences? Why do you think this film appeals to them? |
We are lucky in Barrow to have a local community radio station, CandoFM, which is staffed by volunteers who run the station, as well as preparing content and presenting shows.
The current social-distancing situation means that digital content for all media is in demand more than ever: broadcasters need to fill their schedules with something to inform, educate and entertain people during lockdown.
Local community radio plays an important part in all of these things, as well as providing a vital communication platform for people in the area.
What would you put on the radio?
Sometimes in media this is called the treatment. This is where you create a document to send to somebody to explain your ideas for a media product.
You should write a short treatment for a radio show on CandoFM. Set it out clearly, using headings for the following sections:
Complete the treatment with the most accurate information you can. Be clear in your descriptions, and remember that this will be seen by a radio producer who is looking to make shows.