The apprenticeship will cover a wide range of knowledge, skills and behaviours all of which will assist the student in their day to day work duties. These will include:
Knowledge – Understands the principles of coding, Understands and can apply basic marketing principles. Understands and can apply the customer lifecycle. Understands the role of customer relationship marketing. Understands the main components of Digital and Social Media Strategies.
Skills – Uses digital tools effectively, applies a good level of written communication skills for a range of audiences and digital platforms. Analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns. Responds efficiently to enquiries using online and social media platforms. Builds and implements digital campaigns across a variety of digital media platforms.
Behaviours – Logical and creative thinking skills, Analytical and problem solving skills. Ability to work independently and to take responsibility. Ability to use own initiative, Ability to communicate effectively in a variety of situations.
What qualification will I achieve?
- Successful apprentices on completion, will achieve the Digital Marketer Level 3 Standard.
- Functional skills in Maths and English would be achieved if the apprentices does not already hold the required qualification at the time of starting the apprenticeship standard.
How long is the course?
- This apprenticeship will typically take 18 months.
How will I learn?
- The apprenticeship will largely take place at the site of the employer, using day to day working activities to underpin knowledge that is learnt. A portion of the apprenticeship will take place at Furness College through classroom/workshop based learning. This is likely to be as part of a day release from the employer.
What subjects will I study?
Data Analyst has two knowledge modules that apprentices must achieve these are:
1. Principles of coding, which is achieved through applied research, classroom provision and certified through a multiple choice examination.
2. Marketing Principles, which is achieved through applied research, classroom provision and certified through a multiple choice examination.
3. Digital Marketing Business Principle. which is achieved through the vendor Google Analytics where apprentices will be required to achieve both the Beginner and Advanced modules and pass the IQ Google certification exam, which is a multiple choice exam.
How will I be assessed?
On Programme Assessment - Technical knowledge and understanding is assessed on programme through a combination of Ofqual-regulated Knowledge Modules and specified vendor and professional qualifications. These must be passed before the end point assessment can take place. Level 2 English and maths will need to be achieved, if not already, prior to taking the end point assessment.
End Point Assessment - At the end of the apprenticeship students will be expected to take part in an end point assessment, this will assess how an apprentice can apply their skills, knowledge and behaviours acquired in their apprenticeship. For the Digital Marketer Standard it is based on:
- a portfolio – produced towards the end of the apprenticeship, containing evidence from real work projects which have been completed during the apprenticeship, usually towards the end, and which, taken together, cover the totality of the standard, and which is assessed as part of the end point assessment
- a project - giving the apprentice the opportunity to undertake a business-related project over a one-week period away from the day to day workplace
- an employer reference
- a structured interview with an assessor - exploring what has been produced in the portfolio and the project as well as looking at how it has been produced
An independent assessor will assess each element of the end point assessment and will then decide whether to award successful apprentices with a pass, a merit or a distinction.
Are there any additional costs?
There are no additional costs for the apprentice to consider. If employers want information regarding financial costs and potential incentives towards taking on apprentices then please get in touch with the college.
Typical job roles
This apprenticeship is aimed at people currently in the below role or seeking employment in the below roles.
- Digital Marketing Assistant
- Digital Marketing Executive
- Digital Marketing Co-ordinator
- Campaign Executive
- Social Media Executive
- Content Co-ordinator
- Email Marketing Assistant
- SEO Executive
- Analytics Executive
- Digital Marketing Technologist.
What opportunities will this lead to?
Progression comes in a variety of ways after achieving the apprenticeship, which are:
•Progression onto HE Learning
• Progression onto Higher Apprenticeship levels
• The potential for advancement in their job role
This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration.
Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.