Apprenticeship Standard in Digital Marketing Level 3

Summary

Apprenticeships in Digital Marketing are for anyone working as part of a team, in which they will have responsibility for some elements of the overall marketing plan or campaign.

Typical job roles

Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

What are the entry requirements?

Individual employers will set the selection criteria, but this may include 5 GCSES at Grade C and above, A-levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.

What subjects will I study?

Apprentices will be required to choose one professional qualifications and two knowledge modules. It is recommended that candidates choose either MTA HTML 5 or CIW – Site Development Associate as the professional qualification and Marketing Principles and Digital Marketing Business Principle as their knowledge modules.

Any delegate that has not achieved Maths and English at GCSE grade C or above will be required to complete functional skills to this level.

How will I learn?

An Apprenticeship standard is made up of practical work based training (with your employer), training to support the theory and knowledge of your vocational area and general skill qualifications in maths, English and IT. You will also learn about employee rights and responsibilities, personal, learning and thinking skills and depending on which area of training you undertake, some of this learning may take place in college.

How will I be assessed?

Technical knowledge and understanding is assessed on programme through a combination of Ofqual-regulated Knowledge Modules and specified vendor and professional qualifications. These must be passed before the end point assessment can take place.

The final, end point assessment is completed in the last few months of the apprenticeship and will include assessment of the portfolio of evidence, a business related project, an employer reference and a structured interview with an assessor.

What opportunities will this lead to?

On completion, apprentices may progress onto a Higher Apprenticeship in Digital Marketing, HNC in Business and Management or further progression in their job role.

How long is the course?

This apprenticeship typically takes 18 months to complete.

Are there any additional costs?

There are no specific extra costs, just stationery for study.

Can I get more information?

For more information please contact us:

T: 01229 825017
E:info@furness.ac.uk
www.furness.ac.uk

Simply submit your enquiry to us & we will email or call you back

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